Stealth marketing that looks to leverage word-of-mouth. Great strategy by Time Warner Cable to expand value-add within its core product i.e. delivering content. Which makes me wonder why TiVo didn't get into an OEM relationship with these folks? Given the dynamics of the Replication Economy, TiVo would be wise to explore those options with other cable vendors that get into DVR. Finally where does this position Sony? Will all content eventually come down to one simple box for gaming, dvr, and playback? I don't think so, the electronics market has always been feature-driven. It would make more sense to create a single software interface that lets all the devices cross communicate, problem is firmware code to manage/control electronic devices changes far too often, which promotes device relationship management only in closed systems. I digress.
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