But the primary demographic objective of Bush Cheny 2004 is more obvious: to increase turnout among families that consider themselves evangelical Christians. The GOP defines them as voters who say they are “born again” and who attend church regularly, at least four times a week. Rove and his team—led by campaign manager Ken Mehlman and regional director Ralph Reed—have carefully scrutinized exit-polling data in recent elections, and the Bushies frankly admire the success...from Newsweek article by Howard Fineman and Tamara Lipper

I can go on and on about how this strategy is a faulty one, but I suspect the Democrats won't have a cohesive strategy to battle the GOP on any front.
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